Privacy Policy
1. Overview
This Privacy Policy describes how Jaipuri Dhaaga (operated by Scalento Private Limited, "we", "us", or "our") collects, uses, stores, and discloses your personal information when you visit jaipuridhaaga.com or make a purchase from us.
This Policy is governed by the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDP Act) and its Rules. By using our website, you consent to the practices described in this Policy.
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Important: Full compliance provisions under the DPDP Act and DPDP Rules 2025 are being phased in through May 2027. We are committed to meeting all obligations within the applicable timelines. |
2. Information We Collect
A. Device & Browsing Information
When you visit our website, we automatically collect:
• IP address, browser version, and time zone
• Pages viewed, search terms used, and how you interact with the site
• Cookie identifiers and tracking pixel data
• Device type, operating system, and screen resolution
Purpose: To load the website correctly, analyse site usage, detect fraud, and improve your experience.
Source: Collected automatically via cookies, log files, and tracking pixels (Meta Pixel, Google Analytics, Microsoft Clarity/Hotjar).
B. Order & Account Information
When you place an order or create an account, we collect:
• Full name, email address, and phone number
• Billing address and shipping address
• Payment information (processed securely via Shopify Payments — we do not store full card numbers)
• Order history, product preferences, and communication records
Purpose: To process and fulfil your order, send order confirmations, arrange shipping via Delhivery, screen for fraud, and provide customer support.
C. Marketing & Communication Data
If you subscribe to our newsletter, provide your phone number, or consent to marketing:
• Email address (for email marketing)
• Phone number (for SMS updates and promotional messages)
• Behavioural data — browsing history, purchase history, and ad interactions — used to personalise marketing
Purpose: To send you relevant product updates, offers, and promotions via email and SMS. You may opt out at any time.
D. Customer Support Information
When you contact us by email, we collect the content of your communications, order ID, and any other information you voluntarily provide to resolve your query.
3. How We Use Your Information
• Order fulfilment: Processing payments, arranging delivery via Delhivery, and sending order confirmations and tracking updates
• Customer support: Responding to enquiries, resolving complaints, and managing exchange requests
• Fraud prevention: Screening orders for fraudulent activity and blacklisting high-risk transactions
• Marketing: Sending promotional emails and SMS messages to customers who have consented
• Personalised advertising: Using Meta Pixel, Google Ads, and similar tools to show you relevant advertisements
• Website analytics: Understanding how visitors use our site using Google Analytics and Microsoft Clarity/Hotjar
• Legal compliance: Retaining records as required under applicable Indian law
4. Third-Party Service Providers
We share your personal information only with trusted third-party service providers who help us operate our business.
Shopify
Our website is hosted on Shopify. Shopify processes your order data, payment information, and account details to power our store. Shopify Privacy Policy
Delhivery
We share your name, phone number, and delivery address with Delhivery to arrange shipment and delivery of your orders.
Meta (Facebook & Instagram)
We use Meta Pixel and the Conversions API (CAPI) on our website. This sends data about your interactions — including page views, product views, and purchase events — to Meta for ad targeting and attribution.
Manage your Meta ad preferences: facebook.com/settings/?tab=ads
Google Analytics & Google Ads
We use Google Analytics to understand how visitors interact with our website. We also use Google Ads for retargeting and conversion tracking.
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Microsoft Clarity / Hotjar
We use session recording and heatmap tools to analyse how users navigate our website. No personally identifiable payment information is captured.
Email & SMS Marketing Tool
We use a third-party email and SMS marketing platform to send promotional communications to customers who have consented.
ParcelPanel / Track123
We use an order tracking tool to provide real-time shipment status. Your order ID and courier tracking details are shared for this purpose.
WhatsApp Business API
We use WhatsApp Business API to send transactional messages such as order confirmations and shipping updates. Your phone number is used solely for this purpose.
5. Behavioural Advertising
We use your personal information to deliver targeted advertisements on platforms including Facebook, Instagram, and Google.
• Facebook / Instagram Ad Settings
• Network Advertising Initiative Opt-Out
6. Cookies
Essential Cookies (Required for Store Function)
|
Cookie Name |
Purpose |
Duration |
|
_ab |
Access to admin |
2 years |
|
_secure_session_id |
Navigation through storefront |
24 hours |
|
_shopify_country |
Checkout country selection |
Session |
|
_shopify_m |
Customer privacy settings |
1 year |
|
_tracking_consent |
Tracks cookie consent preferences |
1 year |
|
cart |
Shopping cart contents |
2 weeks |
|
cart_currency |
Shopping cart currency |
2 weeks |
|
checkout |
Checkout process |
4 weeks |
|
checkout_token |
Checkout session |
1 year |
|
secure_customer_sig |
Customer login authentication |
20 years |
|
remember_me |
Remember login at checkout |
1 year |
|
keep_alive |
Buyer localisation |
2 weeks |
Analytics & Advertising Cookies
|
Cookie Name |
Purpose |
Duration |
|
_landing_page |
Track landing pages |
2 weeks |
|
_orig_referrer |
Track referral source |
2 weeks |
|
_s |
Shopify analytics |
30 minutes |
|
_shopify_y |
Shopify analytics |
1 year |
|
_shopify_sa_p |
Marketing & referral analytics |
30 minutes |
|
_shopify_sa_t |
Marketing & referral analytics |
30 minutes |
|
_shopify_ga |
Shopify + Google Analytics |
Session |
|
_ga |
Google Analytics — user distinction |
2 years |
|
_gid |
Google Analytics — user distinction |
24 hours |
|
_gcl_au |
Google Ads conversion tracking |
3 months |
|
_fbp |
Meta Pixel — ad tracking & attribution |
3 months |
|
_fbc |
Meta Pixel — click ID for ad attribution |
3 months |
You can manage or block cookies through your browser settings. For more information, visit www.allaboutcookies.org.
7. Data Retention
• Order data: Retained for 7 years for accounting and legal compliance
• Customer account data: Retained until you request deletion or account is inactive for more than 3 years
• Marketing data: Retained until you withdraw consent or unsubscribe
• Support communications: Retained for 2 years from the date of the interaction
8. Your Rights
Under the Digital Personal Data Protection Act, 2023, you have the following rights:
• Right to access: Request a summary of personal data we hold about you
• Right to correction: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data where it is no longer needed
• Right to withdraw consent: Withdraw consent to marketing or data processing at any time
• Right to grievance redressal: Raise a complaint with our Grievance Officer
• Right to nominate: Nominate another individual to exercise your rights on your behalf
9. Automated Decision-Making
We do not engage in any automated decision-making that has a legal or otherwise significant effect on you. Our payment processor Shopify uses limited automated fraud screening which does not constitute a legally significant decision.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All payment transactions are encrypted and processed securely by Shopify.
In the event of a personal data breach, we will notify the Data Protection Board of India and affected individuals in accordance with the DPDP Act.
11. Children's Data
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated Policy will be posted on this page with a revised "Last updated" date.
13. Grievance Officer
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the DPDP Act, 2023, we have appointed a Grievance Officer:
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Grievance Officer — Jaipuri Dhaaga Name: Dwarkesh Organisation: Scalento Private Limited (Jaipuri Dhaaga) Email: jaipuridhaaga@gmail.com Address: Plot No. 17, 1st Floor, Vibhag-2, Aanant Business Park, Near Nayara Petrol Pump, Kiran Chowk to Kargil Chowk Road, Kiran Chowk, Surat – 395011, Gujarat Working hours: Monday to Friday, 10:00–18:00 IST Support channel: Email only |
If you are not satisfied with the resolution, you may escalate to the Data Protection Board of India once fully operational under the DPDP Act.
Contact Us
Write to us at jaipuridhaaga@gmail.com.
Monday to Friday, 10:00–18:00 IST
From Jaipur's rich heritage to your wardrobe — authentic ethnic wear woven with tradition and crafted with care.